The Zeigler.com 77 Camaro Goes Green with Special MSU Scheme;
Mel Tucker & Tom Izzo Serve As Grand Marshals, Delivering Top National Coverage At Finish Line
This past Sunday, special Zeigler-invited guests Tom Izzo and Mel Tucker delivered the famous “start your engines” command as Co-Grand Marshals at the Firekeepers Casino 400. The head coaches- basketball and football, respectively- flew into the Michigan International Speedway via helicopter in partnership with MSU sponsor Nike. The top coaches also posed for pictures next to the Zeigler-sponsored, Spire Motorsports driver Josh Bilicki who was behind the wheel of the Zeigler.com x MSU 77 Camaro finishing 21st at the NASCAR Cup Series Race.
KALAMAZOO, MICH. (March 22, 2022) – Zeigler.com’s 77 sported a very special color scheme this past weekend in collaboration with Michigan State University. The Spartan-themed Camaro earned top points from fans and national media for showing its MSU pride at Michigan International Speedway during the Firekeepers Casino 400. Behind the wheel was Zeigler-sponsored, Spire Motorsports driver Josh Bilicki, who finished 21st at the NASCAR Cup Series Race.
Besides the new paint job, Zeigler also coordinated the invitation of MSU coaches Tom Izzo and Mel Tucker as Grand Marshals for the event with the coaches signaling the beginning of the race with the “start your engines” command.
“This is such a great opportunity for us as a company to show our involvement and support to our local university, and for me to show my Spartan pride.”
Aaron Zeigler, an alumni and booster for the university’s athletic program said, “This is such a great opportunity for us as a company to show our involvement and support to our local university, and for me to show my Spartan pride.”
Tucker and Izzo arrived at the race via a Nike-sponsored helicopter that landed at Michigan International Speedway in time for the kick off of the event. They joined the over 80+ Zeigler-invited guests that included employees across all of the auto group’s properties spanning four states. The organization is well-known for being one of the best places to work, earning coveted accolades such as the Best & Brightest Companies to Work for in Michigan 16 times, the same award 9 times in a row in Chicago; and its first ever award with the same name in Milwaukee-where it recently expanded and had just become eligible to receive.
This dedication to its employees can also be seen in another recent accomplishment by the auto group, in 2021 Zeigler earned the top spot, as an auto group, in a Glassdoor Economic Research Work-Life Balance Study. Zeigler was the number one large dealership group listed, and an impressive 14 overall across all categories in the nation. This was all thanks to its 4.8-star rating and a 91% Recommend to a Friend rating on the review site. Zeigler, the dealer’s CEO and owner, also achieved an astonishing 98% CEO rating.
Zeigler Automotive Group is one of the largest privately-owned dealer groups in the U.S. with 78 franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.
Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.
The Kalamazoo-based dealer group also owns and operates Zeigler Pre-Owned of Chicago, a Carquest Auto Parts store, three Byrider franchises, three finance companies, several insurance firms, and a leasing firm.
Additionally, the dealer group’s new Driving Vision Podcast, hosted by COO Sam D’Arc and Director of Talent Development Mike Van Ryn, invites celebrities, business leaders, and athletes to share their unique perspective on what drives innovation in their careers.
Founded in 1975, the organization employs over 2,300 people, ranking among the top 1% of automotive dealers in the nation with estimated annual sales of $2.2 billion for 2022. The family-owned and operated company is well known for its commitment to both customer service and employee satisfaction. Zeigler is regularly recognized as one of the Best and Brightest Companies to Work for in the Nation, also earning similar accolades in Wisconsin, Chicago, and Michigan.