LoJack Joins Zeigler Auto Group and Live Fast Motorsports as Co-Primary Sponsor at COTA and Watkins Glen

LoJack will join Zeigler Auto Group as co-primary sponsor on Live Fast Motorsport’s No. 78 Chevrolet Camaro, driven by Josh Bilicki, at the upcoming NASCAR Cup Series races at Circuit of the Americas race on March 26, 2023 and at Watkins Glen on August 20, 2023.

KALAMAZOO, MICH. (March 14, 2023) Zeigler Auto Group announced today that leading connected-car solution, LoJack, will serve as a co-primary sponsor aboard the Live Fast Motorsport’s No. 78 Camaro at the EchoPark Automotive Grand Prix at Circuit of the Americas on March 26, 2023. The No. 78 Chevrolet Camaro, piloted by Josh Bilicki, will feature a sleek black and yellow paint scheme with sponsors Zeigler Auto Group and LoJack displayed prominently on the hood and sides.

“The Zeigler Auto Group has been a great supporter of LoJack, and we greatly appreciate their partnership over the years,” said Alberto Cairo, Solera’s Managing Director of Vehicle and Fleet Solutions. “It’s a pleasure to renew this sponsorship with Josh Bilicki and the Zeigler team. We look forward to another exciting season and continuing to support them as they strive for victory.”

Zeigler’s long-standing relationship with LoJack expanded last year to include the leading connected car solution and stolen vehicle recovery service on all of the dealership group’s cars at its 35 locations in Michigan, Illinois, Indiana, and Wisconsin.

“LoJack helps us offer our customers the best experience possible during the lifetime of their vehicle. It all starts with the peace of mind of knowing their vehicles can be quickly and easily tracked and recovered in case of loss or theft,” said Aaron Zeigler, president and owner of Zeigler Auto Group.

LoJack Joins Zeigler Auto Group and Live Fast Motorsports as Co-Primary Sponsor at COTA and Watkins Glen

The suite of services provided by LoJack include nationwide GPS coverage and its leading stolen vehicle recovery technology. Customers also have access to the LoJack App with features to find your car 24/7, driving alerts, trip history, service reminders, low battery alerts and more.

Since his NASCAR debut in 2016, Bilicki has collected 12 Top-20s in 79 NXS starts. In 2021, he completed his first full-time NCS schedule, adding a 10th place finish at the 2021 Coke Zero Sugar 400 to his resumé.
“I am very excited to welcome LoJack back to our NASCAR program for the 2023 season,” says Bilicki. “LoJack offers their customers much of the same information and feedback that I look for when I am behind the wheel of my No. 78 Chevrolet Camaro, with driver behavior and input monitoring, low battery life alerts, trip history, etc. It’s exciting to see how this technology keeps drivers safe on public roads while also serving as theft-protection.”
The EchoPark Automotive Grand Prix NASCAR Cup Series race will be broadcast live at 2:30 p.m. CT on March 26, 2023 on FOX, PRN & SiriusXM.

Zeigler and LoJack will also serve as co-primary sponsors aboard Live Fast Motorsports’ No. 78 at the Watkins Glen International on August 20, 2023. This is Lojack’s second year joining Zeigler Auto Group in co-sponsoring Bilicki.

About LoJack
LoJack, a Solera company, is a leading connected car solution. Built for dealers and their customers, it features industry-leading technology that provides efficient lot management, increases aftermarket sales, boosts customer retention, and protects vehicles. With real-time visibility and rich data insights that enhance key facets of the dealership, LoJack provides more than just theft protection. For consumers, LoJack keeps vehicles and loved ones safe with 24/7 GPS monitoring technology and speeding alerts, trip history, and theft assistance that recovers stolen vehicles with a high recovery rate. In 2022, LoJack was acquired by Solera, the global leader in vehicle lifecycle management. For more information, visit www.lojack.com.

About Live Fast Motorsports
Live Fast Motorsports is a single-car Chevrolet Camaro team based in Mooresville, NC., competing in the NASCAR Cup Series under the No. 78. The team is co-owned by B.J. McLeod and Matt Tifft. B.J. McLeod also serves as the team’s driver. Jessica McLeod, CEO of Live Fast Motorsports, gives a progressive outlook in breaking down barriers in the sport of NASCAR and inspiring opportunities for women in the sport for generations to come.

About Zeigler Auto Group
Zeigler Automotive Group is one of the largest privately-owned dealer groups in the U.S. with 78 franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.

Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.

The Kalamazoo-based dealer group also owns and operates Zeigler Pre-Owned of Chicago, three Byrider franchises, three finance companies, several insurance firms, and a leasing firm.

Founded in 1975, the organization employs over 2,300 people, ranking among the top 1% of automotive dealers in the nation with estimated annual sales of $2.2 billion for 2022. The family-owned and operated company is well known for its commitment to both customer service and employee satisfaction. Zeigler is regularly recognized as one of the Best and Brightest Companies to Work for in the Nation, also earning similar accolades in Wisconsin, Chicago, and Michigan.